Vashi HQ

“Vashi’s flagship jewelry store in Covent Garden is a masterful embodiment of the brand’s core philosophy: that something made is more meaningful than something bought. The space merges modern design with craftsmanship, creating an immersive experience where customers can engage with the creation of their jewelry. Partnering with Vashi on their London flagship and global retail format, we designed a space that fosters a sense of connection and personalization. The layout, which features open workstations and custom displays, allows the brand’s concept of bespoke artistry to unfold before the customer’s eyes, transforming the jewelry-buying process into a journey of meaningful creation.”